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MUTCD Section 2E.51 General Service Signs
Support:
General Service signs (see Figure 2D-11) are generally not appropriate at major interchanges (see Section 2E.29 for definition) and in urban areas.

Option:
If interchanges are not numbered, an action message such as NEXT EXIT or SECOND RIGHT may be used.

Standard:
General Service signs shall have white letters, symbols, and borders on a blue background. Letter and numeral sizes shall conform to the minimum requirements of Tables 2E-1 through 2E-4. All approved symbols shall be permitted as alternatives to word messages, but symbols and word service messages shall not be intermixed. If the services are not visible from the ramp of a single-exit interchange, the service signing shall be repeated in smaller size at the intersection of the exit ramp and the crossroad. Such service signs shall use arrows to indicate the direction to the services.